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I read somewhere that the later editions lost some of their original punch.

One of the top classics in ad copywriting. Advertsiing to write a headline — and an ad that follows it — that will open up a whole new market.

Breakthrough Advertising – The Official Copy

Jul 27, Miguel Braga rated it it was amazing Shelves: To be blunt, everyone on the dugene needs to read this book. What an outstanding book! I won’t hold my breath, but I will be checking often. From multimillionaires to digital nomads, the forum features real entrepreneurs creating real businesses.

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Breakthrough Advertising by Eugene M. Schwartz Eb00k

Apr 21, 8. Also the hardest book to finish – don’t know why Want to Read saving…. Walker Library – 3rd Floor Jan 22, Brian Ambrosini rated it it was amazing.

Apr 22, It will help you communicate your ideas much more effectively. Times may change and technology but the inner soul of humans will not.

Great summary of all the hooks and explanation of the methods to make someone to read an ad. U2ForNow and schwatz like this. Breakthrough Advertising is back in print: Your name or email address: It should be a must read for any serious eugehe and business owner. If breakthrough advertising by eugene schwartz are in the ad business it will help you improve your copy writing and if you are on the consumer side you will understand the hooks that are being used on you in every ad. Two hours later, its not in my order history.

In a world of parity this book shows you how to stand out. Share This Page Tweet. I keep this book on top of Webster’s English Usage. May 08, Toma rated it it was amazing. ZF LeeScotScotch and 1 other person like this. Hard to review breakthrough advertising by eugene schwartz I read this more for professional growth and career development than personal enjoyment.

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Open Preview See a Problem? I expect this is a business book that will reward multiple readings. Daniel A likes this.

Stellar copywriting course – in a book. Yes, my password is: No trivia or quizzes yet. I would recommend it highly to anyone in sales or anyone in the ‘people business’ of any kind. Aug 09, Jan Brinkmann rated it it was amazing. This book is more highlighted and underlined than any other book I own.